Consulting Services

A fractional Chief Marketing Officer (CMO) is an experienced marketing executive who provides strategic leadership and guidance on a part-time or interim basis, helping businesses drive growth, enhance brand positioning, and optimize marketing efforts.

Our fractional CMO service allows companies to benefit from the expertise of an experienced marketing executive without having to commit to a full-time hire. We build an integrated marketing strategy to reach your audience where they are—online and in-person. A custom strategy includes the right variety of owned, earned, and paid media to meet your growth goals.

Trust is paramount. A strong brand can help establish trust, create recognition, and facilitate growth. Additionally, brand management is crucial for startups to establish a unique identity and differentiate themselves in a crowded marketplace.

An often overlooked area of Brand Strategy is a focus on Executive Positioning activities. Executive positioning is the art of strategically positioning key leaders as industry experts and thought leaders, elevating their personal brand and influence.

It involves crafting a compelling narrative, showcasing their expertise through targeted content, and leveraging various channels to establish their credibility and enhance their professional image.

Our agency evaluation and RFP management service provides a comprehensive approach to help you select the right agency for your upcoming product launch, brand redesign, or new Agency-of-Record (AOR).

As your trusted consultant, we'll handle overall agency communications, Q&A sessions, and proposal reviews so that your team can focus on their regular commitments. We'll guide you through the RFP process to ensure you select the right partner for your needs.

We act as a bridge between your company and external marketing agencies, ensuring seamless communication, collaboration, and alignment of goals. We oversee agency relationships, provide strategic direction, and ensure that projects are delivered on time and within budget. Our goal is to optimize agency partnerships and drive effective execution of marketing initiatives.

Earned media coverage is arguably the most effective way to share your messages and build your brand. Press release distribution and PR activities play a crucial role in the success of startups by effectively communicating your key messages, building brand reputation, and establishing credibility within the industry. Through well-crafted press releases and creative media pitching, we can share important updates, garnering media attention and attracting the interest of potential investors, strategic partners, and customers.

Social media is an essential tool for organizations to promote their brand, engage with potential customers, and share information about their products and services. Social media platforms offer a cost-effective way to create a presence and build a community around the startup's mission and values. We plan out content a month in advance and streamline posting activities to be as efficient as possible.

Is your team attending the right conferences? Industry events are often a key component of integrated marketing strategies—whether you are exhibiting, attending, or speaking—to meet with your customers, partners, and investors on-the-ground. Additionally, smaller, intimate receptions in the host-cities of industry events can provide stronger, more meaningful connections with your audiences. We can help manage all components of participating in conferences and planning private customer events.